A customer is a user so customer experience is just another term for user experience. No, wait, it’s true that one word has different meanings or vice versa, but here, these two experiences are completely different things. It’s no one’s fault since the name sound so identical, but, let’s dig deeper to find out what’s the difference between CX and UX.
User experience is what a customer experience while interacting with the product, website or an app. It is measured by gathering satisfaction reports, calculating clicks, customer care inquiries etc. If the user finds the product/service difficult to use or navigate, it has a poor user experience.